Posted by JuJuan Buford @JSBUFORD
AUDIO VERSION OF ARTICLE - B2B_Elevator_Pitch_Script
What is your business?
I'm a business owner / franchise owner with SmallBiz (pause). We help entrepreneurs and small business owners level up, by helping them conduct research, acquire more clients, become loan ready, manage growth, and make better financial and legal decisions. And instead of charging them $200 to $400 dollars an hour or $2000 dollar retainers, we provide these for approximately $2 to $5 a day.
What do you do?
We take you the business owner, and we wrap you around a network of over 7,000 business consultants and attorneys across North America (United States & Canada), with on average of 20 years of experience, and we pay these firms approximately $250,000 to upwards of $2,000,000 per month to serve you, our client. (pause) And what do you think upwards of $2,000,000 per month buys you? (pause).
We'll do things like answer an unlimited number of your business and legal questions, review contracts and documents, and if you're named in a civil suit, we'll even show up to court.
(Share a 30 second to 1 minute membership testimony if you have one. If you don't have a membership story or stories...... It is strongly suggested that you download the app, and begin using your membership; start tuning into the training calls; visit https://www.shieldnation.com/b2bonboarding, and contact your B2B leadership for support and guidance).
What specifically do you cover?
(You must have backbone when answering this question. If you say too much, you've given them enough information to make an uneducated no, but not an educated yes. Your goal is to set appointments, not run around trying to verbally sale people. The supermajority of successful business owners don't make business decisions over the phone or based on half-baked presentation)
It would take me at least 20 minutes to share everything we provide. And let's be honest here, successful business owners like you don't make business decisions based on phone calls or elevator pitches. Typically, when would be the best time to meet briefly with you for approximately 20 minutes? Morning or Afternoon?
What if they insist on learning more or start requesting information?
I thank you for your interest and your desire to learn more. I'll gladly share an abbreviated corporate overview with you, that way you learn more, and make an educated decision regarding how we can help you grow your business. If I were to send some information to you within the next 5 minutes, how soon do you believe you'll get around to looking at it?
(Set the appointment to follow up, and follow up at that time. When you follow up, get back into default mode. Ask what they like best, and.....)
It would take me at least 20 minutes to share everything we provide. And let's be honest here, successful business owners like you don't make business decisions based on phone calls or videos. When would be the best time to meet briefly with you for approximately 20 minutes? Morning or Afternoon?
IMPORTANT TIPS
- Schedule joint appointments when you can. B2B marketing is a skilled trade. And you're not guaranteed to get second chances.
- Prospect by LegalShield has some really great content to forward to prospective clients.
- Visit https://www.shieldnation.com/b2bonboarding and proceed to the advanced business training for additional training.
- Yes, there are email scripts and other tools that can be made available to you. However, you are not eligible to receive these materials until you've read or listened to this script, began scheduling joint appointments, and have began consuming the ShieldNation training platform.
- Visit the following link to access the audio upon it's completion. https://slack-files.com/TD8CW7L3W-FLW8BT7PZ-329151fb18